Why Ethos

Personalized Training. Team Readiness. Measurable Results.

Transform how life science teams master complex drug knowledge and market dynamics—delivering field readiness when it matters most.

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Transform learning into strategic results. Seamlessly combine learning, performance and outcomes in one unified platform.

Faster Time to Readiness

Accelerate onboarding, launch prep, and upskilling with AI-powered content creation and intuitive lesson delivery — so teams are ready when it counts.

Mobile First & Field Ready

Designed for field teams, Ethos works seamlessly on any device — making training easy to complete between clinician visits or while on the move.

Tie Learning to Business Outcomes

Connect knowledge to real-world impact with performance data that reveals confidence gaps, coaching needs, and alignment with business-critical goals like HCP access and win rates.

Actionable Insights

Gain deep insights into knowledge gaps and training effectiveness to optimize your future learning strategy - instantly see who knows what, and spot where you need to intervene

“We used Ethos for a specific product’s learning approach instead of the typical 400-page PDF learning module. Our reps felt it was easier to retain the information, and their performance and engagement scores outperformed what we currently had at Novartis. I believe this technology will be a true competitive advantage for us.”

- KEVIN KUTLER, EXECUTIVE DIRECTOR, HEAD OF TRAINING & DEVELOPMENT, NOVARTIS

Building a Knowledge Graph

Every course, document, and existing training asset gets mapped into a structured taxonomy of domains and skills, turning scattered content into a connected map of exactly what your reps, MSLs, and field teams need to know.

The Readiness Engine builds on this foundation, tying real performance data directly to the outcomes that matter.

Rapid Content Development

Transform static training materials into interactive lessons in minutes, not weeks, replacing passive PowerPoints with active, engaging content. Generate quizzes automatically, with confidence tracking that captures learner self-assessment alongside accuracy.

Editorial control keeps every generated lesson accurate, compliant, and on-label, meeting the security standards your organization demands.

Active Learning Experience

Courses are secure, interactive, and role-specific, with lessons and assessments tailored to job functions and built on an evidence-based structure that boosts retention. They're accessible anytime, anywhere on iOS and Android devices, tablets, or web browsers, designed for reps and MSLs on the move. Confidence tracking captures not just correct answers but how confident learners were, while tasklists track proficiency on and off the platform, from quizzes to hands-on tasks.

Learner experience data populates the knowledge graph and feeds the readiness engine, powering the domain mapping, dashboards, and interventions built on top of it.

Beyond Completion Data

Explore how domains and skills connect across your organization. Drill from cohort-level performance into knowledge patterns, domain proficiency, and question-level detail, all the way down to individual instructors, reps, MSLs, and field teams, separating mastery from confidently-held misconceptions so you know whether a gap needs new content or a correction.

Readiness dashboards flag at-risk learners and the specific intervention each needs, so leadership can act at every level, before small issues affect  conversations or field performance.

Use cases

New hire onboarding
Accelerate time-to-field by delivering consistent, scalable onboarding for new sales hires, medical teams, or field staff. Ensure foundational knowledge, messaging accuracy, and compliance from day one.
Product launch readiness
Equip commercial and medical teams with the knowledge and confidence to execute a flawless launch. Train on clinical data, competitive positioning, and objection handling — with real-time visibility into team preparedness.
Pull-through & reinforcement
Sustain performance with continuous training that adapts to evolving field needs. Reinforce key messages, address emerging knowledge gaps, and align training with real-world HCP feedback.
Compliance & regulatory training
Deliver consistent, audit-ready training on promotional guidelines, adverse event reporting, and off-label discussions — with proof of completion and retention.
Clinical trial updates
Ensure commercial and medical teams fully understand evolving clinical trial results, MOAs, and safety data — and can communicate them accurately and compliantly.
Label rollouts and expansions
Support label expansion with focused, timely training that clarifies the differences and implications of new patient populations or treatment pathways.

Resources

Powering the people who power the mission.

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