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How Novartis Broke Product Launch Records with Ethos

How Novartis Broke Product Launch Records with Ethos

Launching new products posed several significant challenges for Novartis. During the four-week home study portion of their onboarding process, sales reps needed to absorb nearly 400 pages of complex scientific information. Despite daily meetings with training managers, there was no insight into what reps comprehended or struggled with.

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Inside the Case Study: Strategy, Execution, and Impact

Improved sales performance
01
Sales reps reported faster mastery of product knowledge and greater confidence in the field. This directly contributed to stronger performance and improved launch outcomes.
Targeted training with analytics
02
Trainers leveraged real-time insights to pinpoint knowledge gaps, allowing for focused, high-impact interventions that enhanced learning outcomes.
Increased user satisfaction
03
Reps and training leads praised Ethos’s intuitive experience, leading to stronger engagement and record-breaking TGaS benchmarking improvements.